case study:

Raelynn writes

client objective:

Raelynn Writes aims to help modern female entrepreneurs confidently and clearly share their stories and attract their dream clients through fresh and impactful copywriting. Raelynn wanted a brand that felt authentic to her minimalist, laidback lifestyle while expressing her coastal chic aesthetic. 

raelynn writes

creative direction:

With subtle nods to surf culture and coastal chic vibes, the aesthetic of Raelynn Writes’ visual brand identity is one that is both refined yet playful, minimalist yet impactful. 

Brand Story:

Raelynn Writes brand tells the story of a woman that stepped away from the corporate 9-5 lifestyle and created a life of passion, freedom, and balance. Her mission is to help other women do the same thing by equipping them to tell their story with fresh, impactful copy. Raelynn Writes' brand story is told not only through her exquisite copywriting, but also through the high-end coastal aesthetic that her brand exudes. 

project scope:

Dazzling Digital Duo (Brand Intensive + Website Design)