case study:

lia sato

client objective:

Lia Sato is an online business manager who helps online business owners create and manage their systems, outsource their projects, and streamline their processes so they can get back to enjoying the finer things in life. After spending so much time focusing on other people’s businesses, Lia was ready for a brand that reflects her high-powered, luxury aesthetic and highlights her sleek city-girl vibes.

Lia Sato

creative direction

Lia Sato’s Visual brand identity exudes a bold, bougie editorial feel with nods to the lush lifestyle of a high-powered woman living in the city. A combination of elegant yet edgy, memorable and moody, this brand has us day-dreaming of fluffy hotel beds and reaching for rich red wine after a successful day of getting shit done.

Brand Story

As the Olivia Pope of the online business world, Lia Sato is the “fixer” you’ve been waiting for - helping your business run smoothly so you can provide a five-star experience for your clients, and enjoy more of life’s little luxuries in your everyday. She has a passion for helping women have their cake and eat it too - because once work life is this organized, having the time and space for indulging in the self-care you deserve is a given. Her brand emanates this through its lavish hotel-lobby vibes and opulent editorial feel.