case study:

her humble hive

client objective:

her humble hive

creative direction

With a warm, feminine color palette and high-end minimal logos, the aesthetic of Her Humble Hive’s visual brand identity is uplifting and inspirational, story-driven and sweet.

Brand Story

Her Humble Hive assists women in building sustainable businesses that they love at all stages, from brand creation to marketing to client experience. In doing so, Katelynn provides a seamless, stream-lined experience for her clients as they navigate the rocky terrain of building a business. While many business specialists hone in on one particular niche, Her Humble Hive was created from Katelynn’s multi-passionate background and skillset. Much like a well-run beehive, Katelynn’s approach to business is reflected in her branding through warm friendly tones and a balance of floral feminine imagery and strategic, purpose-driven shapes.

project scope:

Custom Brand Creation

Her Humble Hive is a unique, one-stop shop for budding business owners who want support in creating high-quality experiences for their clients. They aim to help female entrepreneurs create sustainable, flourishing business that are led with passion and support the lifestyle they so desire. This is accomplished through the creation of story-driven brands, conversion-driven marketing, and more.